Amazing things are happing in Kentucky. And not just on the hardwood.

This recent re-brand for UK HealthCare is a fully-integrated, 360 degree, media-agnostic, insert latest buzz-phrase here, effort. The campaign is running in TV, Print, OOH, Digital, Pandora, Mobile, Social and Transit. We also created a department specific internal employee communications plan that included messaging on posters and digital screens that appeared throughout the hospital system.