I’ve written $1.2 million dollar spots and $1,200 spots — and everything in between. I’ve been fortunate to work with some of the best directors, DPs and production companies in NY and Hollywood — and have shot all over the world. My work has appeared on the Superbowl, and has been acknowledged at Cannes, in Communication Arts and at the One Show.
Doing great print is hard. It’s that challenge though, that makes it my favorite medium. Print is pure. No actors, no soundtrack, no motion graphics or animation. A static idea has to work that much harder in order to crush it in print. In print, your idea has no place to hide. So when I see a smart, simple ad, executed to perfection, it still gets me pumped to this day.
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I don’t design sites, I don’t build sites and I don’t program sites.
What I do however, is write strategic brand positions that usually take center stage on the home page and permeate the site. This combination of crafted language and considered design immediately conveys the brand’s spirit and DNA, setting the stage of what’s to come. Often times, I’ll also help rewrite the content, including more creative section headers to help keep the site feeling fresh and inviting throughout.
A big part of my role includes writing Strategic Brand Positions for a majority of our clients. After in-depth interviews and detailed questionnaires, I seek out unique angles from which to create unique, holistic, and strategically grounded creative positions (and manifestos) from which brands can elevate their messaging.
