Jay Sharfstein
Executive Creative Director, Writer
Doing great print is hard. It’s that challenge though, that makes it my favorite medium. Print is pure. No actors, no soundtrack, no motion graphics or animation. A static idea has to work that much harder in order to crush it in print. In print, your idea has no place to hide. So when I see a smart, simple ad, executed to perfection, it still gets me pumped to this day.