Hi. And welcome.

So, a little about me professionally... I have over 20 years of experience as a Copywriter, Group Creative Director, Executive Creative Director. I've also been directing commerials since 2005. Over the course of my career, I've worked across a broad range of categories including packaged goods, automotive, alcoholic and non-alcoholic beverages, higher-ed, tech, financial services, fashion and entertainment. My work has been recognized by The One Show, Cannes, CA, The Effie's, Addy's, Andy's, Radio Mercury Awards, AICP, New York Festivals, London International Festival, Print Magazine, and Promax. Two of my commercials reside in the permanent collection of the Paley Center for Media (formerly the Museum of Television & Radio).

As a writer at Lowe & Partners, I primarily worked on the famous Sprite "Image is Nothing/Obey Your Thirst" campaign where I created a number of award-winning TV and radio spots. I also created memorable work for Sony, Mercedes-Benz and Sun Microsystems - including winning a silver pencil at the inaugural One Show Interactive Awards. I also helped transition the long running Perdue Farms campaign away from legend Frank Perdue to his son Jim - who we helped brand as the new face of the company. My "Now Arriving" spot which featured Jim turning the tables on a Hare Krishna in an airport, was recognized at Cannes.

As a Senior Writer at Fallon NY, I produced work for Time Magazine, Ariba (a B2B supply chain company) while also chipping in on FX, The U.S. Open, and new business. Post Fallon, I freelanced around New York and San Francisco at BBH, JWT, McCann, Y&R, Tonic S.F. and Merkley. In 2001, I signed on at JWT as a Group Creative Director where I ran the agency's $70 million dollar Smirnoff and Smirnoff Ice business. I also created work for Domino's, The Diamond Trading Company and Novell.

In 2005, I left JWT and co-founded Filter Advertising. Shortly after, Filter joined forces with Defiant Productions and the agency morphed into a hybrid agency/production company servicing a wide variety of entertainment brands including Food Network, USA Network, and A&E.  At Filter I wrote and directed the majority of the agency's television work. Eight years, two offices, 70+ spots, and a few million dollars in revenue later, Filter was acquired by Laughlin Constable to be their East Coast presence.

In 2017, I left LC and rebooted Filter, ultimately merging the business with Splendor Design Group where I’m currently a Partner/Executive Creative Director.